Seungjong Sun

Seungjong Sun

I am a Ph.D. Candidate in the Department of Applied Artificial Intelligence at Sungkyunkwan University, working in the Data Science and Social Analytics Lab (DSSAL) under Prof. Jang Hyun Kim. I expect to graduate in February 2027 and am on the job market for postdoctoral positions.

Research Interests

I study how large language models imitate human personality, emotion, and interaction — what human values and behaviors they carry, and how those can be read and edited in the model's internals.

  • Human Values and Behavior in LLMs. I ask how LLMs reproduce human personality, interaction, and social behavior, and how these are encoded in their internal representations.
  • Interpretability and Model Control. I use activation steering and model diffing to locate the internal directions behind these behaviors, and model merging to align models without additional training.

I also work on AI safety, developing evaluation benchmarks for LLM safeguards in sarcasm understanding and jailbreak robustness.

News

Teaching Introduction to Artificial Intelligence and Natural Language Processing and AI at Sungkyunkwan University this fall.
Our paper No Matter Who You Are: Addressivity and Sycophancy in Large Language Models is accepted to EMNLP 2026.
Received the Technical Achievement Award at the International Entrepreneurship Bootcamp, held with the Faculty of Information, University of Toronto.
Our paper Jailbreaking Multimodal Large Language Models using Multi-Clip Video is accepted to ACL 2026.
Our paper Personality Vector: Modulating Personality of Large Language Models by Model Merging is accepted to EMNLP 2025.
Our paper Sarcasm Subtype-Specific Reasoning in Dialogue with Multimodal Cues Using Large Language Models is accepted to CIKM 2025.
Started a summer research internship at USC Institute for Creative Technologies in Los Angeles.
Our paper Kiss up, Kick down: Exploring Behavioral Changes in Multi-modal Large Language Models with Assigned Visual Personas is accepted to EMNLP 2024.

Selected Publications

Conference

Paper figure
EMNLP 2026

No Matter Who You Are: Addressivity and Sycophancy in Large Language Models

Seungjong Sun, Hyunmin Jun, Minsik Yoon, Eungu Lee, Choongwon Kang, Young Seok Woo, Jang Hyun Kim

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ACL 2026

Jailbreaking Multimodal Large Language Models using Multi-Clip Video

Choongwon Kang, Seungjong Sun*, Hyunmin Jun, Jang Hyun Kim

Paper figure
EMNLP 2025

Personality Vector: Modulating Personality of Large Language Models by Model Merging

Seungjong Sun, Seo Yeon Baek, Jang Hyun Kim

Paper figure
CIKM 2025

Sarcasm Subtype-Specific Reasoning in Dialogue with Multimodal Cues Using Large Language Models

Choongwon Kang, Wonbyung Lee, Seunghyun Hwang, Sungho Tae, Seungjong Sun†, Jang Hyun Kim

Paper figure
EMNLP 2024

Kiss up, Kick down: Exploring Behavioral Changes in Multi-modal Large Language Models with Assigned Visual Personas

Seungjong Sun, Eungu Lee, Seo Yeon Baek, Seunghyun Hwang, Wonbyung Lee, Dongyan Nan, Bernard J. Jansen, Jang Hyun Kim

Preprint

Paper figure
arXiv 2024

Random Silicon Sampling: Simulating Human Sub-Population Opinion Using a Large Language Model Based on Group-Level Demographic Information

Seungjong Sun, Eungu Lee, Dongyan Nan, Xiangying Zhao, Wonbyung Lee, Bernard J. Jansen, Jang Hyun Kim

Full publication list in my CV and on Google Scholar.

Teaching

Instructor

Fall 2026
Introduction to Artificial IntelligenceDept. of Applied Artificial Intelligence, SKKU
Fall 2026
Natural Language Processing and AIDept. of Big Data, SKKU

Teaching Assistant

Fall 2023
Metaverse Big Data Analysis
Spring 2022
Creative Convergence Project
Fall 2021
Data Mining
Spring 2021
Data Analytics in Action with Python

Education

2023.09 – 2027.02
Ph.D. in Applied Artificial IntelligenceSungkyunkwan University · Expected February 2027 · Advised by Prof. Jang Hyun Kim
2021.03 – 2023.02
M.S. in Human-Artificial Intelligence InteractionSungkyunkwan University · Advised by Prof. Jang Hyun Kim
2015.03 – 2021.02
B.A. in International StudiesKyung Hee University

Research Experience

2025.06 – 2025.09
Research Intern, USC Institute for Creative TechnologiesLos Angeles, CA · Supervised by Dr. Gale M. Lucas

Talks & Service

Invited Talk

2026.07
AI Transformation (AX) StrategyTechnical advisor, Korea Institute for Animal Products Quality Evaluation
2026.03
Expert Roundtable on AI EducationInvited expert panelist, Seoul AI Hub
2025.11
AI Health Chatbot for Older AdultsTechnical advisor, Unimeo
2025.08
Simulating Health and Medical Behaviors Using Large Language ModelsSamsung Advanced Institute for Health Sciences and Technology (SAIHST)
2024.05
Human Behavior Simulation Using Generative Artificial IntelligenceCOGNET 9, Inc.

Reviewing

2026
CIKM 2026Program Committee
2026
EMNLP 2026Secondary Reviewer

Awards

2026.08
Technical Achievement AwardUofT–SKKU International Entrepreneurship Bootcamp
2026.08
Encouragement Award, 1st Graduate Research CompetitionResearch Matters Plus, Sungkyunkwan University
2023.05
1st Prize, PROMPTHONWrtn Technologies, Inc.
2023.05
Outstanding Poster Award12th Conference of the Ergonomics Society of Korea
2021–2025
BK21 ScholarshipNational Research Foundation of Korea
2021–2025
Shim San ScholarshipSungkyunkwan University